Senior Product Marketing Manager, Growth

Responsibilities

• Own two things: shipping new features to the market, and building our PLG activation flow.
• Take over weekly product launches; plan launches with product managers ahead of time, including positioning, audience, launch tier, and timing
• Write the launch story and assets behind it: in-product announcements, release notes, announcement posts, demo scripts, and social copy
• Get sales and customer success ready before launch day with talk tracks, demo flows, objection handling, and a clear answer to who should I tell about this?
• Drive adoption after launch with targeted email and in-app campaigns to the accounts most likely to use the feature
• Measure launches on adoption and pipeline, not impressions, and bring what you learn into the next one
• Define what an activated account looks like and the moments that predict it
• Build the onboarding journey across email and in-app, including welcome sequences, checklists, tooltips, empty states, and nudges
• Create product enablement that gets people to value fast, like setup guides, short walkthrough videos, templates, and example workflows
• Work with product and design on the onboarding experience itself, and bring user evidence to decisions about what new users see first

Requirements

• You've done product marketing for AI products at B2B software companies, and your portfolio shows it
• You really know how to use AI tools. You use Claude and tools like it every day, and you've built yourself a second brain with them that makes you faster and more efficient.
• You've built a PLG activation or onboarding program and can point to the metric it moved
• You've owned launches from planning through post-launch adoption at a weekly or near-weekly pace
• You're hands-on with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
• You're comfortable in product analytics tools like PostHog, Amplitude, or Mixpanel
• You write clearly and concisely, and you can turn a dense product spec into something a busy PM reads in 30 seconds

Preferred

• Experience marketing to product managers, product engineers, or developers at AI-native companies
• Experience at an early-stage company where product marketing was a team of one or two
• You can make product videos yourself, like demos, walkthroughs, and short explainers
• Familiarity with customer feedback, product analytics, or developer tools

Benefits

• Autonomy and Ownership: Influence and shape the future of an early-stage startup.
• Competitive Compensation: Highly competitive salary and early-stage startup equity.
• Health Coverage: Comprehensive medical, dental, and vision insurance.
• Retirement Plan: Comprehensive benefits package, including a 401(k).
• Time Off: Generous vacation policy to help you recharge.
• Parental Leave: Maternity and paternity leave to support your growing family.