TikTok Content & Social Commerce Associate

New York City, NY (On-site)

$70K/yrMid Level3+ years expContract

Posted 4 days ago

Job Summary

Own and drive the brand’s organic TikTok channel, shaping strategy, content planning, and performance with cross-functional collaboration while growing the community and UGC.

Own TikTok channel strategy, calendar, and daily management
Lead cross-team campaigns, seasonal initiatives, and influencer/PR collaboration
Drive community engagement, UGC programs, and data-driven optimization

Job Description

Responsibilities

Organic TikTok Channel Management
Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
Develop and maintain brand TikTok content calendar
Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
Operate scheduling & analytics tools (i.e. Tribe, Olapic)
Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop

Requirements

Bachelor’s degree completed
At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
Personal social media expertise a plus
Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
Staying up to date on trends, best practices, and innovations is a must
Experience scaling a beauty brand on TikTok Shop
Existing network of TikTok creators and affiliates
Knowledge of beauty trends and consumer purchasing behavior
Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs

Benefits

Generous employee discount to use on all your favorite L’Occitane en Provence product

L'Occitane En Provence

3.6 Glassdoor

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1976

CHE

6.7K employees (631 in marketing)

group.loccitane.com

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84% CEO approval