Campaign Manager, Social
Adswerve, Inc
USA (Remote)
$80K/yr - $95K/yrAgencyFull-timeMid level3+ years exp.
3 hrs ago
TikTok Content & Social Commerce Associate
New York City, NY (On-site)
$70K/yrMid Level3+ years expContract
Posted 7 weeks ago
Job Summary
Own and drive the brand’s organic TikTok channel, shaping strategy, content planning, and performance with cross-functional collaboration while growing the community and UGC.
- Own TikTok channel strategy, calendar, and daily management
- Lead cross-team campaigns, seasonal initiatives, and influencer/PR collaboration
- Drive community engagement, UGC programs, and data-driven optimization
Job Description
Responsibilities
- Organic TikTok Channel Management
- Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
- Develop and maintain brand TikTok content calendar
- Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
- Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
- Operate scheduling & analytics tools (i.e. Tribe, Olapic)
- Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
- Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
- Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
- Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop
Requirements
- Bachelor’s degree completed
- At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
- Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
- Personal social media expertise a plus
- Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
- Staying up to date on trends, best practices, and innovations is a must
- Experience scaling a beauty brand on TikTok Shop
- Existing network of TikTok creators and affiliates
- Knowledge of beauty trends and consumer purchasing behavior
- Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs
Benefits
- Generous employee discount to use on all your favorite L’Occitane en Provence product
L'Occitane En Provence
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.
Salaries
Posted range
$70K/yr
Taken straight from the job posting.
Social Media median pay in the United States
Most pay falls between $65K and $100K. Based on 4,301 salaries.
Links
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