Social Media Strategist (US, Remote)

Responsibilities

• Social Strategy & Channel Management
• Independently develop and execute organic social media strategies across Instagram, TikTok, and YouTube that support brand awareness, audience growth, engagement, customer acquisition, retention, and revenue
• Own and manage the social media content calendar across Paleovalley, Wild Pastures, and Dr. Autumn Smith, balancing educational content, brand storytelling, product launches, promotions, founder content, trends, and community engagement
• Independently manage day-to-day social media operations, including content planning, scheduling, publishing, community engagement and ongoing optimization, while maintaining alignment with broader marketing priorities
• Stay current on platform trends, algorithm changes, audience behavior; , proactively recommending new ideas and strategies
• Identify opportunities to accelerate organic audience growth through each brand's unique audience, messaging and business objectives
• Content Creation & Creative Collaboration
• Independently own the end-to-end creation and execution of organic social media content, including creative ideation, scripting, filming, editing, copywriting, scheduling, and publishing
• Edit and repurpose existing brand footage, long-form videos, founder content, product education, testimonials, and other creative assets into engaging Instagram Reels, TikToks, and YouTube Shorts
• Develop engaging hooks, compelling captions, and educational storytelling that simplify complex health, nutrition, ingredient, and product information into accessible, audience-focused content

Requirements

• 5+ years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands, preferably in health and wellness, nutrition, food and beverage, CPG, or DTC
• Proven success independently building and growing organic social media audiences, with measurable results demonstrating significant follower growth, engagement, and brand visibility
• Demonstrated experience owning the full social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis
• Strong expertise in Instagram, TikTok, and short-form video content, including Instagram Reels and YouTube Shorts, with a demonstrated understanding of platform-specific organic growth strategies
• Exceptional copywriting and creative storytelling skills, particularly in developing compelling hooks, educational content, and engaging messaging that resonates with target audiences
• Experience translating long-form content, technical information, or educational materials into engaging, digestible, short-form social media content
• Strong interest in and understanding of health, wellness, nutrition, and consumer education, with the ability to quickly develop expertise in our products, ingredients, and brand philosophies
• Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools, with the ability to independently create visually appealing, brand-aligned content
• Exceptional organizational skills, attention to detail, and accountability, with a commitment to accuracy, quality, and consistency across all published content
• Experience independently managing multiple social media accounts, content calendars, and competing priorities while maintaining consistent brand messaging

Preferred

• Experience with CPG, food and beverage, or health and wellness brands
• Experience supporting both DTC and retail marketing initiatives, including retail launches, product discovery, and retailer awareness campaigns
• Advanced ManyChat or comparable social automation experience
• Experience supporting founder-led or personal-brand social media accounts
• Familiarity with social listening, scheduling, and analytics tools such as Brandwatch, Archive.ai, or comparable platforms

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) company-paid holidays each year & two (2) floating holidays
• Paid parental leave after 6 months of service for eligible employees
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• Referral bonuses up to $1,500 when you refer great people who join our team
• 401(k) or Roth Plans with up to a 4% company match after one year of service
• $300 Paleovalley Monthly product stipend for employees