Freelance Social Media Strategist & Channel Manager

Responsibilities

• Develop and execute a comprehensive social media strategy across Instagram, TikTok, X, YouTube Shorts, and other relevant platforms.
• Build and manage a consistent content calendar, balancing episode highlights, breaking NFL news, evergreen content, and original social-first concepts.
• Identify opportunities to capitalize on trending topics, cultural moments, and emerging platform formats.
• Collaborate with talent and the production team to develop original content beyond traditional show clips, including behind-the-scenes moments, social trends, and audience-driven activations.
• Oversee day-to-day publishing, scheduling, and optimization across the show's social channels.
• Manage audience engagement, including responding to comments, encouraging conversation, and identifying opportunities to deepen community interaction.
• Monitor channel performance, evaluate content effectiveness, and refine strategy based on audience insights and platform analytics.
• Maintain a consistent brand voice while adapting content to the unique audiences and formats of each platform.
• Oversee and coordinate a team of freelance social video editors/clippers, including helping identify and resource additional editorial support as needed.
• Manage the social content pipeline, from identifying key moments during live recordings through editing, review, approval, and publishing.

Requirements

• Demonstrated experience managing social media strategy and channels for a sports, entertainment, podcast, or digital media property.
• Strong understanding of the NFL, football culture, and the broader sports media landscape.
• Deep familiarity with Instagram, TikTok, X, and YouTube, including platform-specific best practices and audience development strategies.
• Strong editorial judgment and an instinct for identifying moments that will resonate with audiences.
• Experience managing freelance editors, creative contributors, or social production workflows.
• Comfortable working in a fast-paced, live-production environment with quick turnaround expectations.
• Excellent communication, organization, and project management skills.
• Experience with short-form video production or editing is a plus, though advanced editing skills are not required.