Campaign Manager, Social

Responsibilities

• Strategy & Planning: - Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok. - Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences. - Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies. - Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS. Campaign Execution & Optimization: - Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager). - Monitor campaign pacing, performance, and integrations daily to ensure flawless execution. - Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. Data, Reporting & Insights: - Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives. - Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. - Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns. Client & Team Engagement: - Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. - Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. - Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.

Requirements

• 3+ years of proven experience in paid social advertising activation and campaign planning.
• Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
• Ability to translate complex digital media metrics into clear, meaningful campaign stories.
• Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
• Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models.

Benefits

• Semi-annual bonus potential
• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts