Temporary Director, Growth Marketing

Responsibilities

• Lead paid acquisition strategy across Paid Search, Paid Social, Affiliate, Display, and other relevant or emerging channels.
• Translate company, marketing, and commercial priorities into focused acquisition plans and channel strategies.
• Maintain a clear point of view on where to invest, optimize, test, or pull back based on business performance and customer opportunity.
• Balance near-term performance needs with longer-term customer acquisition quality and sustainable growth.
• Represent Growth Marketing in appropriate cross-functional and leadership discussions.
• Surface material risks, opportunities, and investment tradeoffs with clear recommendations.
• Maintain accountability for core acquisition performance, including CAC, ROAS, traffic, new customer growth, and other agreed Growth Marketing KPIs.
• Evaluate acquisition performance with consideration for customer quality, LTV, payback, and broader business economics where data is available.
• Manage paid media budget pacing, forecasting, and optimization.
• Recommend investment shifts across channels, audiences, campaigns, or partners based on performance and business priorities.

Requirements

• 8+ years of progressive Growth or Performance Marketing experience, preferably in ecommerce, retail, consumer, apparel, or a digitally driven brand.
• Demonstrated experience operating at Director or comparable senior functional leadership level.
• Deep expertise across Paid Social, Paid Search, Affiliate, Display, and related acquisition channels.
• Demonstrated experience managing significant paid media budgets and making portfolio investment decisions.
• Strong fluency in CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics.
• Experience developing and leading sophisticated testing and optimization programs.
• Strong creative and customer judgment in addition to quantitative performance expertise.
• Experience managing agencies and external partners.
• Strong cross-functional leadership and executive communication skills.
• Ability to operate effectively in a fast-paced environment with limited oversight and evolving priorities.

Preferred

• Experience stepping into interim, consulting, or senior operating roles strongly preferred.