Senior Organic Growth and Creator Manager

Responsibilities

• Use organic to drive customer acquisition
• - Define our organic strategy, operating model, priorities, and measurement standards across all channels. Own organic social for Apartment List and Sunny on platforms like Instagram and Facebook, plus App Store content, and drive external distribution of our content beyond our own pages, measured on traffic, registrations, and leases, not just presence. Use AI tools and workflows to produce and adapt content faster without growing headcount in step.
• - Architect a creator strategy program that scales acquisition. Build and run a creator program across Apartment List and Sunny that taps creator audiences, supplies the content that scales our paid social acquisition toward its ROAS targets, and maximizes efficiency. Partner with Paid Discovery on which creator content gets paid or whitelisted support, with clear ownership of spend and relationships. Manage that spend with rigor to overall impact and returns from the program, and drive measurement and experimentation to optimize its effectiveness.
• Accelerate acquisition with product
• - Influence direction with the product team on renter growth. Launch and refine new product experiences that drive customer acquisition scale, and own the organic side of each: the content, distribution and creator work that gets renters to try the product and keep using it.
• - Expand metro by metro. Work with the renter growth team and the content team as city-level content grows, own organic product activation, and read each program against matched holdouts to see what works.
• Own our reputation and authority
• - Keep our presence positive and consistent. Manage our organic presence across the platforms where renters and AI engines look, contribute to communities like Reddit, and use the creator network to share and engage with our content and encourage genuine reviews. Work with Strategic Communications on a steady flow of product and research coverage, and make the trade-offs between reputation and performance goals explicit.
• - Support SEO and lead in AEO. Make sure reputation and authority signals support the organic channels where they matter, including SEO, and help Apartment List lead in AEO, in partnership with our AI & Search Visibility lead.

Requirements

• 8+ years or equivalent experience in organic social, community, or content marketing, including owning strategy and results across more than one channel (for example, social, community, app store or site content) at a consumer or marketplace brand, measured on traffic or registrations and not only engagement.
• Experience building or running a creator or influencer program, including relationships, briefs, and quality, with content used to drive paid social performance.
• Experience driving adoption of new products or features through marketing, working closely with product or growth teams and refining experiences from performance data.
• Experience owning & driving a brand’s presence and reputation across multiple platforms, including communities and review sites.
• Hands-on fluency with AI content and creative tools, including using automation or agents to scale production.
• Experience measuring organic work against business outcomes, using holdouts, matched tests, or similar methods.
• Experience working with content or SEO teams so social, community, and reputation work supports site content and search performance.

Preferred

• Early experience with AEO or with how brands show up in AI-generated answers.
• Experience in a two-sided marketplace, or a company with distinct B2C and B2B audiences.
• Experience building a brand’s presence on Reddit or similar communities.
• Experience with App Store listing optimization.