Founding Marketer

Responsibilities

• Each Infilla product has clear, buyer-tested messaging that sales uses on every call
• Every conference Infilla attends produces booked meetings and pipeline tracked through to closed deals
• Prospects can find named customer stories with real numbers that prove Infilla works
• Infilla tells one consistent story across the website, sales collateral, social media, email, and stage, and buyers can repeat it back
• Newsletters, social media postings, and webinars are tested as a marketing channel
• Marketing-sourced pipeline is measured, attributed, and a meaningful share of new pipeline

Requirements

• Personally run at least one conference or trade show end-to-end, and you can show the pipeline it produced
• Worked at a startup where you handled marketing operations yourself
• Built positioning and messaging for a B2B product that sales actually used
• Published customer case studies
• Partnered closely with sales and been measured on pipeline
• Made AI a core part of how you work, not an occasional assist
• Field marketing: You treat conferences and webinars as revenue channels. You pick events based on where buyers actually are, book meetings weeks ahead, get Infilla onto panels, follow up within 48 hours, and report meetings and deals, not badge scans.
• Product marketing and positioning: You translate features into the outcomes government buyers care about. “AI-powered search” becomes “fewer counter calls.” You know what the planning director, the building official, and the counter clerk each need to hear, and you can take a launch from “shipped” to “sales can pitch it” with one clear message.
• Writing for buyers: You lead with the point, use real numbers instead of adjectives, and write in a plain, calm, nonpartisan tone government buyers trust. You can write a one-pager, a landing page, an event invite, and a case study, each in the right register.
• Sales partnership: You hold yourself to pipeline and revenue. You ship materials sales actually uses, check whether they use them, and treat pushback from the field as input.

Preferred

• Experience as the first marketer at seed or Series A vertical SaaS company
• Public sector or GovTech experience, especially selling to cities, counties, or states
• Familiarity with planning, permitting, housing, or building codes
• Webinars or content programs that generated pipeline
• Led a new product launch, not just feature launches

Benefits

• Full-time benefits: meaningful equity, healthcare / vision / dental insurance, 401K, and 26 days of PTO including federal holidays.