Growth Marketing Manager

Responsibilities

• Own the prospect journey from first lead capture through completed enrollment, mapping lead stages, triggers, timing and handoffs so every pet parent gets a relevant next step
• Build and improve direct-to-client nurture journeys for pre-appointment, post-visit, incomplete enrollment and lapsed prospects, segmented by appointment details, clinic, species, breed, age and behavior
• Expand and maintain Snout's in-clinic assets (flyers, posters and exam-room pieces), each with QR attribution so it can be tested and improved
• Create consumer tools, like pet health guides by species, breed and age, that put Snout's data to work capturing and nurturing prospects
• Design custom assets and journeys for corporate partners alongside the teams who manage those relationships
• Track funnel performance and test messaging, timing and channels to grow plan sales and conversion

Requirements

• 4+ years experience in growth, conversion, acquisition or lifecycle marketing
• Experience owning a prospect journey from lead capture through completed purchase or enrollment, ideally in a B2B2C or partner-led consumer channel
• Hands-on experience building marketing automation workflows triggered by prospect behavior, including segmentation, personalization, A/B testing and funnel reporting
• Strong copywriting, with a portfolio of customer-facing emails, campaigns or landing pages that turn product benefits into clear, conversion-focused messaging
• Ability to wireframe, or ideally build, your own emails, landing pages and marketing assets
• Experience connecting offline touchpoints to online conversion (ex. QR codes or promo codes), and a track record of taking work from first idea through launch

Preferred

• Pet, veterinary or healthcare industry background
• Experience developing referral, loyalty, member perks or community programs
• Experience turning CX feedback and cancellation reasons into education and engagement campaigns
• Familiarity with Marketo, Customer.io or similar platforms (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution

Benefits

• Fast growing, venture capital backed technology company focused on improving access to veterinary care
• Ability to have a meaningful impact from Day 1, where your voice and opinion matters
• Unlimited potential to grow in your career, learn and expand your skillsets
• Collaborative, flexible, and friendly culture