Growth Marketer

Responsibilities

• Own and scale paid campaigns across Google, Meta, LinkedIn, and other social channels for mid-market consumer brands.
• Plan, launch, and measure experiments across advertising, landing pages, messaging, and audience segments.
• Build growth processes and infrastructure from the ground up.
• Drive organic growth through SEO, answer engine optimization, email, and lifecycle marketing.
• Partner with Sales and Engineering to align campaigns with product launches and pipeline goals.
• Track performance, manage budgets, and optimize customer acquisition cost and payback metrics.
• Use AI tools and the company's platform to speed up content and campaign execution, collaborating with a content creator on creative assets.

Requirements

• Four to six years of experience in growth, performance, or demand generation marketing, including hands-on work at an early-stage, high-growth startup.
• Demonstrated success scaling paid acquisition with measurable results across channels such as LinkedIn, Google, Meta, and TikTok, as well as SEO or answer engine optimization.
• Strong copywriting and messaging judgment, with experience designing and evaluating experiments.
• Proficiency with AI tools such as Claude, ChatGPT, and agentic products.
• Experience marketing to consumer brands or consumer goods companies is valued; experience with marketing software, AI, or creative technology is also beneficial.
• A bachelor's degree in marketing, business, or a related field is beneficial.
• Must be authorized to work in the United States without visa sponsorship.