Company overview

At Hanna Andersson, we craft premium baby and kids’ clothing that are made to play, made to last, and made responsibly. Our designs are playful and vibrant, and our clothes are fabricated with exceptional quality, comfort, and durability. From our iconic PJs to the safest baby essentials and play-ready kid's clothes, Hannas are made to hand down again and again.
Founded in 1983
Portland, Oregon, USA
482 employees (94 in marketing)
51% recommend to a friend
46% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +3.2% year over year

Funding

Last raise

Private Equity, 21 years ago

Funding history

Dec 2004

Private Equity Round Hanna Andersson

Audience

Monthly website visitors
1.9M
Month over month-42.2%
Quarter over quarter-39.6%
Top sourceDirect (59.6%)
Ad budget per month$84.1K
Average search rank52.9
Traffic source mix
Direct
59.6%
Search
29.6%
Social
4.8%
Referral
4.6%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

33.5K

12-mo growth

+8.7%

Monthly growth

+1.1%

News

Links