Technical Product Marketing Manager

San Francisco, CA (Hybrid)

$200K/yr – $270K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own the product marketing narrative from taxonomy to audience-specific messaging, shape the AI and brand story, and enable sales and partners through clear positioning and ongoing learning.

  • Own the segmentation and naming system across products and verticals
  • Translate the roadmap into investor, partner, and employee storytelling and materials
  • Collaborate with founders and product teams to shape AI narratives and daily usage of AI in workstreams

Job Description

Responsibilities

  • Learn the product cold. You spend time with the product and engineering teams, read the roadmap, and understand how the platform works today. Soon you can explain any part of it without notes.
  • Build the taxonomy. You break the platform into categories and give each part a name that holds up. One product should have one name, and every team should use it.
  • Package the platform so it can be sold. Pricing and margin grow when we segment and sell distinct products. You work out the segments with product and commercial teams and define what sits in each.
  • Write the story for each audience. Partners, employees and investors need different versions of the same truth. You write them all, including the product sections of investor material, so they read well outside the building.
  • Brief brand marketing. Once you've settled what to say, you hand brand a clear brief for the engineering blog, external stories and other content. You name a new capability, and brand tells the world about it.
  • Shape the AI narrative. Our AI work needs a clear, longer-term story that sits beside embedded connectivity. You build it with the founders and the product teams.
  • Equip partners and sales. You turn the roadmap into messaging that sales and partner marketers use with product and marketing heads at partners. Where it helps, you show partners how to bundle and differentiate a phone plan.
  • Keep the language straight. Verticals, departments and products all need consistent names. You keep the glossary and catch drift in decks, posts and pitches.
  • Show your work early. Founders respond best to short updates and live walkthroughs. You bring them new thinking while it can still change.
  • Use AI daily. It speeds up your research and drafting. You'll also help shape how Gigs gets described by LLMs and other AI-driven channels.

Requirements

  • A technical product marketer . Your background sits close to engineering, or you've gone deep on products the way a technical writer does. You read architecture docs and API references and follow them. A conventional SaaS product marketing résumé is a different thing, and it won't carry this role.
  • Structured thinking. Give you a platform and you can split it into clean categories, then name each one on a system. Our founders look for this in the interview.
  • Senior experience . You've owned positioning for a product line or a launch, and you can set your own agenda.
  • A strong writer. Your prose is clear, precise and short. Engineers trust it, and a partner's head of product can read it on a phone.
  • Self-direction . You find the people you need, ask the sharp questions, and move without a detailed brief. Nobody will spoon-feed you here.
  • Range across audiences. In a single week you might explain the same capability to an engineer, a partner executive and an investor. Each gets the version they need.
  • Commercial instinct. You understand how segmenting and packaging a product moves price and margin. You also see how bundling can lift a phone plan above a commodity.
  • Ease with founders. You can show unfinished thinking, take direct feedback, and stand your ground with a reason.
  • Daily AI use. It makes you faster, and you know where your own judgment has to take over.
  • A platform or infrastructure background. Payments, fintech, developer platforms and infrastructure software all translate well. Alumni of acquired companies are of particular interest to us.

Preferred

  • Bonus points for building a product taxonomy or naming system from scratch, and for familiarity with carriers, eSIM or B2B2C models.

Benefits

  • We offer competitive compensation and stock options because we see you as a true partner in our growth. We also provide stipends for your home office or work setup, a budget for learning and development to fuel your career, and of course, a free phone and international data plan
Gigs logo

Gigs

5.0 Glassdoor

Gigs is the operating system for mobile services. We unlock new revenue opportunities and enable seamless user experiences. From tech giants to innovative startups, we empower businesses to effortlessly embed telecom capabilities into their platforms. Gigs is a category creator in one of the world's largest industries—telecom.We're backed by Ribbit, Google's Gradient Ventures and Y Combinator, as well as industry leaders like the CEOs of Uber, DoorDash, and Instacart.

Founded in 2020
San Francisco, California, USA
208 employees (23 in marketing)
100% recommend to a friend

Salaries

Posted range

$200K/yr – $270K/yr

Taken straight from the job posting.

The middle of this range ($235K) is 99% above the median base salary for Product Marketing Manager roles in the United States ($118K).

Product Marketing Manager median pay in the United States

$119K/yr

Most pay falls between $101K and $145K. Based on 479 salaries.

See all Gigs salaries

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
20 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$97M
Last Raise
$73M
Series B, 1 years ago

Funding History

  • Dec 2024
    Series B • $73M
  • Sep 2022
    Convertible Note • $4M
  • Apr 2022
    Series A • $20M

Traffic Signals

Monthly Visitors
142.3K
Monthly Google Ads Budget
$5.6K
Traffic Source Mix
Search
30.9%
Direct
49.6%
Referral
15.5%
Social
2.9%
Paid
1%

Headcount Trend

Current headcount: ~212
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Technical Product Marketing Manager

Gigs · San Francisco, CA · Hybrid