Sweet Growth Spaces Insights & Analytics Manager

Responsibilities

• Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/market understanding.
• Support in driving learning agenda and shaping strategy for Cakes & Pastries. Partnering closely with Sr. Director of Marketing C&P to analyze the business across platforms and provide overall perspective on category dynamics.
• Partner with manager in key consumer insights deliverables across key brands (i.e., BGS, Market Structures, Quality, Demand Spaces.)
• Anticipate business and insights needs and continuously develop research plans to address learning needs, such as shopper-based market structures, brand health trackers, product and concept testing, packaging evaluation, digital ad testing, data insights mining with syndicated tools and exploratory research.
• Leverage ‘scrapy’ but effective tools to provide the consumer voice in more quick-turnaround initiatives that require more of a ‘gut’ check and speed is needed.
• Effective story telling skills: integrate data from multiple sources (primary, secondary, & syndicated) to drive foresight & strategy to deliver impactful/implementable insights to Marketing, Advertising and Media agency.
• Translate data into actionable insights and actions utilizing engaging ‘story telling’ and communication.
• Cakes & Pastries - Responsible for all C&P reporting inclusive on monthly consumption commentary and democratizing C&P trackers.
• Tracking on Cakesters Qi and working with cat man team to track aisle transition success.
• Innovation concept testing for new Cakesters format expansion ideas.

Requirements

• A bachelor's degree is required
• 3+ years of relevant experience working with insights and consumption data required
• 3+ years of experience using Nielsen and/or IRI required

Preferred

• CPG industry experience preferred
• Master's degree preferred

Benefits

• health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time