SVP, Strategy, Healthcare

Responsibilities

• Set the Strategic Vision
• Help define and lead the strategy and analytics vision for Influential’s most high-profile Health accounts - ensuring a unified, forward-looking approach across divisions.
• Act as a senior strategic partner to agency and client-side brand and marketing leadership, helping guide how creator work ladders to brand and business goals.
• Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it.
• Elevate Strategy & Insight Development
• Help guide the evolution of frameworks and audience analysis across our portfolio.
• Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires.
• Serve as an internal and external ambassador for Influential’s strategic excellence, bringing clients a trusted, forward-thinking POV.
• Drive Operational Excellence
• Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift.

Requirements

• A hybrid strategy and analytics leader with 15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
• Experience working in agencies is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• Deep understanding of both healthcare and creator/influencer as well as an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• A proven team builder with 10+ years managing high-performing teams in a fast-paced, cross-functional environment.
• Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
• Hands-on experience with platforms as it relates to:
• Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
• Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.