Vice President of Marketing

Responsibilities

• Architect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to the sales team
• Own MQL, SQL, and pipeline contribution targets; build a reporting cadence with clear attribution models
• Develop and optimize multi-channel campaigns across paid media, email, content, webinars, and events
• Partner closely with Sales leadership to align on ICPs, messaging, and pipeline velocity metrics
• Lead and evolve the company’s organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)
• Ensure the company’s content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini)
• Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscape
• Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution
• Build a content engine that establishes the company as the authoritative voice for middle-market buyers in the category
• Oversee production of high-impact assets: whitepapers, case studies, blog content, video, webinars, and sales enablement collateral

Requirements

• 8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role
• Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting
• Deep experience marketing to and for the middle-market customer segment
• Demonstrated success in demand generation with measurable pipeline outcomes
• Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs
• Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts
• Demonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipeline
• Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery
• Experience owning and executing a content strategy that drives measurable organic and inbound results
• Proven ability to plan and execute corporate events, trade shows, and field marketing programs

Preferred

• Experience with horizontal SaaS platforms serving middle-market companies
• Familiarity with ABM platforms, CRM systems, and marketing automation tools
• Experience through a PE-backed company’s growth stage to exit (IPO, strategic sale, or continuation fund)
• Exposure to traditional enterprise/mid-market sales
• Experience interacting with senior leadership and, ideally, a private equity board

Benefits

• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Flexible time off policy
• 10 company holidays