SVP, Chief Marketing Officer - Home & Auto

Responsibilities

• Collaborate with SYF Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive growth of Home & Auto Platform.
• Lead across multiple Industry Marketing Leaders and collaborate with their Sales Counterparts for over 60,000 retail partners including large, publicly traded retailers and small to medium sized merchants.
• Set strategic direction on network strategies and lead team to execution vision.
• Partner with SYF Chief Growth Officer to deliver on strategic priorities for enterprise wide opportunities across Synchrony’s products, capabilities, and customer experiences.
• Develop team members to improve individual and organizational goals through thoughtful and interactive engagement and coaching.
• Serve as principal marketing contact on issues affecting clients, secure funding/support for critical initiatives, and identify new strategic partnerships or marketing opportunities.
• Oversee initiatives to support strategy and deliver ongoing SYF-wide cross-sell integrations including affiliate programs with partners, merchants and aggregators.
• Lead interaction with key individuals on cross functional initiatives with leaders from Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT.
• Partner with Corporate Affairs and Brand teams to ensure alignment of brand strategy, thought leadership/reputation management and engagement with state & federal legislators on Home & Auto marketing.
• Use customer, partner and market insights and performance metrics to prioritize marketing investments, optimize returns and deliver against client and platform growth targets

Requirements

• Bachelor’s degree and 15 Years+ experience In Marketing, Strategy or General Management in Financial Services; or in lieu of a degree, High School Diploma / GED and 18 Years+ experience In Marketing, Strategy or General Management in Financial Services;
• 15 Years+ experience in Analytics or related quantitative or P&L areas
• Leadership experience in large Matrix Organizations with strong regulatory oversight
• Leadership experience leading or as a C-Level functional leaders of large business unit a major financial services organization
• Strong Influencing experience and capability of CEO and C-Level Officers of Large Publicly traded organizations
• Strong Credibility in the Finance or quantitative analytics functions
• Ability to lead multiple long-tenured executive level professionals of large organizations
• Collaborate vision creation experience
• Ability and flexibility to travel for business as required

Preferred

• MBA
• P&L Experience of business Units
• Demonstrated ability to balance interconnected client relationships and priorities across large publicly traded retailers and small to medium-sized merchants
• Broad marketing experience across partner and direct-to-consumer business models
• Demonstrated ability to integrate digital capabilities into acquisition, engagement and growth strategies
• Decisive, candid and open leadership style