Strategist, Marketing Analytics & Insights

Responsibilities

• Independently develop, maintain, and enhance recurring marketing performance dashboards, reports, and scorecards that provide visibility into campaign, channel, service line, and department KPIs and support ongoing stakeholder reporting needs.
• Develop, maintain, and continuously enhance recurring campaign, channel, service line, and stakeholder reporting to provide timely visibility into marketing performance and business outcomes.
• Analyze campaign performance across all marketing channels (paid media, SEO, website, email, etc.) and present insights, trends, and recommendations that support optimization and future marketing strategies.
• Utilize Snowflake and other enterprise data sources to develop scalable dashboards, reports, and visualizations (PowerBI) that provide actionable insights and support strategic decision-making.
• Validate and audit data within Snowflake and other reporting systems to ensure data accuracy, integrity, consistency, and reliability across reports, dashboards, and analytics solutions.
• Communicate the relationship between marketing performance and business outcomes, including lead generation, patient acquisition, utilization, revenue, and return on investment.
• As part of the ‘marketing engine’, respond to ad hoc business questions by conducting exploratory analyses, identifying trends, testing hypotheses, and delivering actionable recommendations to stakeholders.
• Translate complex data into clear and actionable presentations, dashboards, and executive summaries, and confidently present findings and recommendations to senior leadership and key stakeholders.
• Independently manage reporting projects from intake through completion, ensuring accuracy, timeliness, and alignment with stakeholder expectations.
• Collaborate independently with IT, data teams, and external partners to acquire, validate, and integrate data necessary for reporting, analytics, and decision-making.

Requirements

• 4 years of experience in marketing analytics, business intelligence, or a related analytical role.
• Demonstrated experience analyzing marketing performance data and translating findings into actionable insights and recommendations.
• Demonstrated experience developing executive, stakeholder, and campaign performance reporting.
• Experience developing and maintaining dashboards, reports, and data visualizations using tools such as Power BI, Tableau, Looker Studio, or similar platforms.
• Advanced proficiency in Microsoft Excel, including data analysis, reporting, and data validation.
• Experience working with digital marketing channels and platforms, including paid media, website analytics, SEO, email marketing, social media, and lead generation.
• Ability to manage multiple reporting projects and priorities simultaneously while meeting deadlines and stakeholder expectations.
• Strong communication and presentation skills, with the ability to explain complex data concepts and insights to both technical and non-technical audiences.
• Bachelor's degree in Marketing, Healthcare Administration, Business, Analytics, Statistics, Data Science, or a related field.

Preferred

• Experience in the healthcare industry, including healthcare marketing, patient acquisition, or service line analytics.
• Experience working with WebMD Ignite Growth Platform, Epic, healthcare data sources, or healthcare attribution and reporting methodologies.
• Experience integrating and reconciling data from multiple sources to support enterprise reporting and analytics initiatives.
• Experience working with data warehouses, ETL processes, or business intelligence platforms.
• Experience with project management and workflow management platforms such as Monday.com.

Benefits

• Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And there’s more...Check out our MemorialCare Benefits for more information about our Benefits and Rewards.