Strategic Planner, Culture & Brand Partnerships (LATAM)

Responsibilities

• Review launch, agency and creative plans, starting with Mexico, and prepare Rimas leadership for launch reviews with senior executives.
• Build the partnership’s point of view on which Latin American markets to enter next, in what order, and why.
• For each new market, recommend the cultural, venue, social impact and local business partners to work with, plus activation ideas that get people using the product.
• Every six months, map what’s hot across artists, creators, tours, festivals, albums and events, and recommend the moments the brand should own.
• Help vet agencies and give clear written feedback on creative and strategy work.
• Turn talent, culture and local business opportunities across the Rimas network into concise one-page briefs.
• Support monthly reports, quarterly reviews and quick turnarounds alongside the Rimas Account Manager.

Requirements

• You might come from a creative or media agency, a music label or entertainment company, a consumer or lifestyle brand, sports or live-events marketing, or a strategy consultancy.
• Most important: a proven ability to build culturally relevant strategies for Latin American audiences. You know what will resonate in each market, what to avoid, and why.
• Deep knowledge of Latin American and Puerto Rican culture and consumers, including hands on experience in Mexico
• Strong knowledge of the Latin music, artist, creator and live events landscape
• 6+ years in brand strategy, cultural strategy, strategic planning or consulting, in any industry
• Excellent storytelling in decks and short written docs
• Professional fluency in Spanish and English, written and spoken
• Strong organization and the ability to deliver on tight deadlines

Preferred

• Experience with a brand entering a new market, whether in payments, telecom, consumer tech, retail or beverages
• Experience with venue sponsorships, ticketing or presales
• Experience vetting agencies or giving feedback on creative work
• Experience with social impact or community partnerships