Strategic Marketing Specialist - Critical Industries

Responsibilities

• Strategic Marketing & Planning
• - Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
• - Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.
• Market & Competitive Intelligence
• - There may be instances where elements of market intelligence are needed to support a specific segment; technology trends, customer needs, emerging applications.
• Marketing Activation & Campaign Execution
• - Plan, develop, and lead execution of integrated marketing campaigns.
• - Partner with segment leaders and product teams to identify new business opportunities and support segment‑based marketing initiatives.
• - Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
• - Ensure consistent positioning across digital, events, content, and partner channels.

Requirements

• Bachelor’s degree in business, marketing, engineering, or a related field.
• 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Ability to organize information and communicate clearly with different audiences.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility.
• Strong analytical, communication, and presentation skills.
• Ability to travel up to 20% within the U.S.

Benefits

• Health, Life & Disability
• - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• - Choice between two dental plan options: Core and Core Plus
• - Vision benefit
• - Company paid life insurance (2X base pay)
• - Company paid AD&D (1X base pay)
• - Voluntary life and AD&D – 100% employee paid up to maximums
• - Short Term Disability – up to 26 weeks – Company paid
• - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance