Senior Manager Industry Marketing

Responsibilities

• Cultivate industry knowledge and manage the team responsible for defining market opportunities, including solutions to promote, competitive positioning, messaging, routes to market, target buyers and buying cycles.
• Monitor regulatory, macroeconomic and business trends and oversee competitive analysis to identify growth opportunities and risks.
• Work with Strategic Communications, Marketing Operations and Regional Marketing to develop buyer-centric campaigns that build awareness and demand.
• Oversee industry-oriented content such as playbooks, case studies, blog posts and sales-training materials.
• Monitor and report Industry Marketing performance and ROI against defined goals and metrics.
• Understand industry audiences and buying processes; contribute to buyer personas and target-account identification.
• Manage collaboration with Sales Enablement and solution specialists around a defined sales-enablement plan.

Requirements

• Bachelor's degree in marketing, communications or related field.
• 8+ years of experience, including 3+ years of relevant management/leadership experience.
• Strong collaboration, facilitation, project planning and management.
• Strong business acumen and strategic thinking.
• Negotiation and team-management skills.
• Budget management.
• Experience working with senior leaders.
• Sales-enablement best practices and process improvement.
• Ability to understand technical/scientific issues and translate them for nonscientific audiences.

Benefits

• health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country.
• paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours)