Industry Marketing, Financial Services Lead

Responsibilities

• - Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
• - Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes.
• - Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry insights to drive platform adoption.
• - Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo stories) for the most important segments of Financial Services
• - Develop and evolve Braze’s financial services narrative, including our sub-industry narratives.
• - Pair product launches with financial services insights and use cases. Show how our new products solve real financial services problems like driving deposits, streamlining onboarding and building long-term customer trust.
• - Write sharp, data-backed thought leadership, building with media and research partners. Develop proprietary financial benchmarks and best practices.
• - Offer technical perspectives, considerations and trends as a part of the Financial Services narratives.
• - Represent Braze on stage at Financial Services specific events and in Financial Services publications.
• - Bring field and customer insight back to Product, PMM, Sales and leadership to shape priorities.

Requirements

• - BA/BS degree required; MBA or relevant advanced degree a plus.
• - 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a strategy role, with significant time focused on Financial Services.
• - A track record of building industry or go-to-market strategies that drove pipeline and revenue.
• - Strong executive presence; experience speaking at industry events is a plus.
• - Experience working with cross-functional teams and managing relationships with key stakeholders.
• - Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity
• - Experience with customer engagement, martech or data platforms (CEPs, CDPs, commerce platforms, data clouds) is a plus.

Preferred

• - MBA or relevant advanced degree a plus.
• - Experience speaking at industry events is a plus.

Benefits

• - Competitive compensation that may include equity
• - Retirement and Employee Stock Purchase Plans
• - Flexible paid time off
• - Comprehensive benefit plans covering medical, dental, vision, life, and disability
• - Family services that include fertility benefits and equal paid parental leave
• - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• - A curated in-office employee experience, designed to foster community, team connections, and innovation
• - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• - Employee Resource Groups that provide supportive communities within Braze
• - Collaborative, transparent, and fun culture recognized as a Great Place to Work®