Group Marketing Manager, Artist and Industry Marketing at YouTube

Responsibilities

• Oversee comprehensive planning, strategy and execution of global Artists and Industry marketing programs and campaigns to drive user engagement.
• Define the strategic roadmap, go-to-market plan and growth strategies for our Artist and Industry partners. Turn industry-wide problems into compelling insights, and influence product roadmap.
• Navigate complex stakeholder networks and manage collaboration with senior executives from the Music team (e.g., Product, Engineering, UX, Partnerships).
• Develop positioning, messaging and build data-led proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch comms.
• Develop, manage, and lead a team of marketers. Model behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 13 years of experience in Marketing in fields related to Music (e.g., music labels, digital streaming platforms).
• 5 years of experience with people management.
• Experience with end-to-end B2B and B2C full-funnel marketing.
• Experience managing cross-functional or cross-team projects

Preferred

• Experience managing campaigns with high-profiled talent/music artists.
• Experience in global roles, consumer marketing, scaling programs to other markets and delivering impactful communication and campaigns internationally.
• Curiosity about the global music industry and ability to think critically to apply real-world insights to the work itself.
• Passionate about youth culture and trends.
• Ability to manage high-output team with multiple high-profile campaigns concurrently.
• Ability to analyze data to inform strategy optimizations, own and defend team impact.