Marketing Lead - Government Industry

Responsibilities

• Marketing strategy and planning : create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads, partnering closely with demand generation, product marketing and communications colleagues.
• Audience insights and trends : provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends in partnership with customer insights colleagues. Cultivate an ongoing feedback loop with regional marketing and sales teams to inform plans.
• Foundational materials including messaging, personas, competitive positioning and customer journeys.
• Content plans and creation: develop, direct the development of and maintain a body of compelling marketing content and collateral (e.g., white papers, product datasheets, digital ads, event presentations, and sales enablement materials) aligned with market trends, campaign plans, and portfolio priorities in partnership with content teams and external agencies.
• Channel marketing and enablement: Partner with channel marketing and sales enablement colleagues to develop robust co-marketing and enablement initiatives and resources that empower partners to successfully position and sell Logitech for Government solutions.
• Industry partnerships : collaborate with partnership marketing, communications and business development colleagues to identify and engage key alliance partners, industry organizations and influencer communities.
• Performance monitoring and optimization : Analyze campaign performance to measure impact, optimize spend, and shape strategy, in collaboration with marketing analytics, demand generation, and channel marketing colleagues.

Requirements

• Exceptional proven relevant B2B vertical marketing experience in the technology sector
• Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets
• Channel marketing experience
• Team/interpersonal: ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners
• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
• Communication: excellent writing, editing, presentation and public speaking skills
• Strong analytical skills
• Track record of delivering exceptional business results
• Bachelor’s degree or equivalent industry experience

Benefits

• Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.
• Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.