Senior Marketing Director - Hematology

Responsibilities

• Reports to VP Commercial Operations and is responsible for leading all aspects of the US Marketing function (HCP, Consumer, Digital) within the hematology franchise.
• Lead US Marketing strategy and execution and Ensure excellence in execution and consistency across functions. Competencies and expectations associated with the role include
• Responsible for the development of senior leadership performance updates, collaboration with global team, market research and analytics to develop and generate appropriate data.
• Lead a team of in-house and field-based marketers. Provide guidance and leadership to the Marketing Team to foster professional development and the effective implementation of all marketing initiatives, including PRC (Promotional Review Committee).
• Partner with healthcare communication agencies and market research agencies to develop product positioning and messaging for branded and non-branded initiatives.
• Oversee selection and management of vendors; negotiate and manage contracts, and establish performance criteria, i.e., timelines and deliverables.
• Collaborate with Training to develop and implement commercial training programs for promotional brands ensuring alignment to marketing strategies.
• Oversee sales force deployment of marketing materials and programs maintaining close communication with sales leadership to ensure strategic execution in high opportunity areas
• Maintain compliance with all internal and external legal and regulatory guidelines as they relate to RRD marketing and commercial efforts.
• Act in full compliance with all laws, regulations, and policies including adverse events / pharmacovigilance responsibilities.

Requirements

• Bachelor's degree (or comparable experience) required.
• An advanced degree in business and/or life sciences is desirable but not required.
• 8 - 10 years of progressive industry experience (pharmaceutical/biotech, etc.), ideally in multiple functional areas such as sales, marketing, marketing communications, sales operations, business development and training/development.
• Demonstrated experience leading cross-functional teams and developing high-performing talent.Hematology/Oncology experience preferred
• Market development and launch experience strongly preferred
• Public relations or marketing services agency experience is highly desirable
• Buy and bill experience preferred.
• Project management skills preferred.
• Analytical skills preferred.
• In-depth knowledge of the US rare/specialty pharmaceutical market e.g. sales, marketing, distribution and reimbursement.

Benefits

• In addition to base salary, compensation at Recordati Rare Diseases North America includes an annual bonus, along with a comprehensive benefits program that includes: - 401(k) plan with a 100% company match on contributions up to 6% - Medical, dental, and vision insurance - Mental health and wellness benefits - Generous paid time off and holiday policies - Weeklong winter holiday shutdown - Life and AD&D insurance - Weekly complimentary lunch when on-site We also offer additional programs that support your health, wellbeing, and work-life balance.