Industry Principal, Office of the CMO (Regulated Industries)

Responsibilities

• Lead strategic engagements with marketing and advertising leaders
• Partner with CMOs, heads of marketing analytics, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers in risk and legal on high-impact initiatives.
• Translate marketing and advertising outcomes into vision and solutions
• Connect business priorities in unified measurement, deterministic/probabilistic identity resolution, audience activation, real-time personalization, and next-best-action intelligence to practical architectures and roadmaps on Snowflake.
• Help customers see how a governed customer data foundation supports growth, advertising efficiency, and compliance.
• Build for the business Use Snowflake's AI and data capabilities to create demonstrable, grounded examples of what is possible, such as:
• - Privacy-safe multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing on unified first-party and media data
• - Consent-aware identity resolution (IDR), audience intelligence, propensity scoring, and compliant next-best-action decisioning models
• - Agentic marketing and advertising copilots built on Snowflake Intelligence (CoWork) that help teams explore campaign performance and run natural language analytics within governance guardrails
• - Secure data clean room patterns for publisher collaboration, retail media networks, and second-party data sharing under strict regulatory oversight

Requirements

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience; MBA or advanced degree preferred

Preferred

• MBA or advanced degree preferred