Industry Marketing Manager, Batch Industries

Responsibilities

• Translate batch industries strategy into executable go-to-market plans for priority verticals and segments like pharmaceuticals, specialty chemicals, food & beverage, materials and pulp & paper.
• Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry.
• Help shape industry-specific value stories that connect problem → offer → value → impact.
• Support the development of industry plans that align to Seeq’s broader product, industry solutions, and revenue priorities.
• Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.
• Develop and maintain batch industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and industry solutions to life in the language of the market.
• Partner with Product Marketing to ensure product portfolio and narratives are adapted appropriately for industry audiences.
• Work with Industry Solutions Management to ensure offer framing, value articulation, and buyer relevance are clear by industry.
• Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
• Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed.

Requirements

• 5+ years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing.
• Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans.
• Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams.
• Strong writing and communication skills, with the ability to create clear narratives, industry stories, and market-facing messaging.
• Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies.
• Strong judgment, organizational discipline, and ability to connect strategy to execution.

Preferred

• Experience in one or more of Seeq’s priority batch industries, such as Specialty Chemicals, Pharma, Building Materials, Pulp & Paper or similarly complex batch operations oriented markets.
• Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution.
• Familiarity with whole-offer/ industry solutions marketing, solution marketing, or portfolio-level commercialization.
• Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems.
• Experience supporting technical, enterprise, or operational buyer audiences.

Benefits

• Competitive salary plus bonus incentives
• 12-week paid Seeq family leave
• Unlimited PTO
• Internet and mobile phone reimbursements
• Medical benefits
• Group term life insurance
• Short-term and long-term disability insurance pre-tax benefits
• Voluntary vision and dental (ortho)
• Vacation bonus program
• Employee Assistance Program