Responsibilities

• Own Linktree's product-led acquisition strategy, with a clear mandate to grow the number of new users entering the Linktree ecosystem.
• Own and optimize the profile-to-signup journey , including "Powered by Linktree," "Claim your Linktree," creator discovery, sign-up, authentication, and other pathways that turn visitors into Linktree users.
• Identify and build scalable organic acquisition loops across Linktree's massive network of profiles, content, creators, businesses, and audience traffic.
• Partner closely with Growth Marketing and SEO to improve organic discovery, landing-page conversion, SEO/AEO performance, and the journey from external discovery into the product.
• Own and evolve Linktree's referral strategy , including the product experiences, incentives, and growth mechanics that encourage creators to bring new users into the ecosystem while carefully managing incrementality and cannibalization.
• Develop new acquisition products and tools that provide standalone value to creators and businesses while introducing them to Linktree — from social presence and audience-growth tools to new ways of helping prospective users understand how they compare, improve, and grow.
• Explore creative, zero-to-one acquisition opportunities across new customer segments, including ways to identify prospective users, create relevant Linktree experiences for them, and build compelling "claim your Linktree" journeys.
• Develop a high-velocity experimentation roadmap across acquisition surfaces, focused on increasing qualified traffic, signup conversion, referral growth, and overall new-user acquisition.
• Lead deep funnel analysis to understand where prospective users discover Linktree, where they drop off before sign-up, and which interventions have the greatest potential to unlock growth.
• Partner closely with the Activation team to create a seamless handoff from acquisition into activation , ensuring the users and segments we bring into Linktree have a clear path to reaching value.

Requirements

• 8+ years of product management experience, with significant experience in growth, acquisition, product-led growth, SEO, referrals, virality, funnel optimization, or adjacent growth disciplines.
• Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve growth funnel with meaningful user volume.
• A track record of driving measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces.
• Strong understanding of how product, SEO, content, marketing, and distribution can work together to create compounding organic growth.
• Strong analytical depth: you are fluent in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition.
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
• Experience identifying and building zero-to-one growth opportunities , particularly where the path forward is ambiguous and requires experimentation rather than simply optimizing an existing funnel.
• Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
• Strong product judgment: you know when to optimize an existing acquisition surface, when to build a new growth loop, and when an unconventional idea is worth testing.
• Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.