Sr. Search Strategist

Responsibilities

• Day-to-Day:
• Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
• Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
• Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
• Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
• Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
• Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• Manage the search marketing budget, allocating effectively to maximize ROI.
• Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.

Requirements

• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent
• 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform
• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts
• Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
• Ability to distill information within Microsoft Excel
• Creative thinker with strong time management and organizational skills with exceptional attention to detail
• Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews, or save efforts.
• Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs