Sr Product Marketing Manager, Monarch Urology

Responsibilities

• Brand, Positioning & Market Strategy - Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative. - Translate technical capabilities, customer insights, and clinical evidence into clear, credible, and compelling customer-facing messaging. - Develop differentiated clinical and economic value stories for urologists and hospital administrators. - Drive consistency of global messaging across channels, regions, product releases, and customer segments. - Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal to develop appropriately substantiated and compliant commercial content.
• Global Launch Strategy & Lifecycle Marketing - Own global launch strategy for new products, updates, upgrades and platform enhancements - Plan and execute Voice of Customer research to synthesize insights about market dynamics and opportunities that inform marketing strategy. - Build integrated global launch plans and lead development of the core asset package required for launch, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits. - Ensure global strategy and core assets are delivered with sufficient clarity and readiness for regional localization and execution. - Monitor launch performance, collect field and customer feedback, and recommend post-launch optimization actions.
• Cross-Functional & Regional Leadership - Lead cross-functional teams and agency partners through strategy development, content creation, launch planning, and execution. - Partner with Regional Marketing teams to incorporate regional requirements, enable localization, and align global strategy with market activation plans. - Collaborate with Regional Marketing, Sales Leadership, and Commercial Education on sales readiness and launch training. - Partner with Communications on product announcements, executive communications, media materials, and launch narratives. - Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders.

Requirements

• BS degree in relevant field required, MBA or advanced degree preferred
• 8+ years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech preferred
• Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products
• Demonstrated ability navigating complexity and ambiguity while achieving business impact across the organization
• Experience driving a capital selling process and/or new procedure development is preferred
• Experience leading or supporting new product launches with strong field execution preferred
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment
• Excellent communication, stakeholder management, and influence skills
• This position requires up to 25% travel domestically and internationally to support customer events, meetings, and congresses.