Sr. Product Marketing Manager / Lead Product Marketing Manager, Alarms

Responsibilities

• Bring new Alarms products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
• Develop competitively differentiated messaging and positioning for Alarms based on user research, market insights, and product knowledge.
• Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
• Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
• Experience enabling and motivating sales teams to effectively position and sell products

Requirements

• 6+ years of product marketing or related experience in B2B SaaS or IoT
• Ideal candidates have experience developing positioning and messaging across a portfolio of products
• Self-directed and able to operate independently in a fast-paced environment
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
• Experience enabling and motivating sales teams to effectively position and sell products
• Willingness to travel domestically for events and conferences
• Bachelor’s degree required, MBA preferred

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits