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Amazon

Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing

Seattle, WA (On-site)

$143K/yr – $193K/yrSenior Level6+ years expFull time

Posted 6 days ago

Job Summary

The role owns the end-to-end GenAI driven marketing toolkit roadmap, partnering with Engineering, Product, and Science to scale AI-powered solutions, leading experimentation and feedback loops, and translating business needs into technical requirements for engineering and data teams.

Job Description

Responsibilities

  • Partner with Engineering, Product, and Science to co-develop roadmap for scaling our GenAI creative and merchandising tools.
  • Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
  • Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.
  • Own experimentation roadmap to test new AI-powered recommendation models and logic
  • Run experiments and/or secure partnership with relevant marketers to conduct experiments.
  • Develop formalized feedback loops to share marketer feedback with Tech and Creative stakeholders to improve AI capabilities
  • Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3 Year Plan

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience working with AI/ML or GenAI products, features, or teams in a marketing, product marketing, or product capacity
  • Experience designing or supporting experimentation frameworks (e.g., A/B testing, holdout groups) and interpreting results in partnership with data science or ML teams
  • Experience translating business or marketing requirements into technical specifications for engineering or science teams
  • Experience owning or contributing to product roadmap strategy that shipped customer-facing features

Preferred

  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
  • Experience in a tech-embedded marketing role at a large-scale technology company
  • Experience building a marketing function, program, or team from scratch (0-to-1 builder mentality)
  • Familiarity with recommendation systems, personalization models, or GenAI-powered customer experiences

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)
www.aboutamazon.com

Salaries

Posted range

$143K/yr – $193K/yr

Taken straight from the job posting.

The middle of this range ($168K) is 5% above the median base salary for Senior Product Marketing Manager roles in the United States ($160K).

Senior Product Marketing Manager median pay in the United States

$160K/yr

Most pay falls between $135K and $179K. Based on 215 salaries.

See all Senior Product Marketing Manager salariesSee more Senior Product Marketing Manager jobs
See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K