Sr. Principal Product Marketing Manager at Siteimprove | Bellevue, WA | $155K/yr – $194K/yr

Siteimprove

Sr. Principal Product Marketing Manager

Bellevue, WA (Hybrid)

$155K/yr – $194K/yrSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the market narrative and GTM for accessibility by turning regulatory complexity into compelling value for regulated industries, while shaping product direction and cross-team messaging to drive demand.

Own go-to-market strategy and category narrative in regulated markets to accelerate pipeline
Translate ADA WCAG EAA frameworks into tangible value for buyers and reduce compliance friction
Shape product direction for agentic accessibility capabilities with AI-powered guidance

Job Description

Establish clear, differentiated positioning for Siteimprove in Accessibility that reinforces market leadership and reduces compliance risk for commercial enterprises
Enable consistent, high-impact messaging across personas from Directors of Digital Accessibility to Web Platform Leads and Marketing leaders that improves engagement and conversion
Translate complex regulatory frameworks (ADA Title III, WCAG, EAA) and AI-driven accessibility capabilities into compelling value propositions that drive customer understanding and demand
Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution across segments
Elevate Siteimprove’s perception as a market leader in Accessibility moving the narrative from compliance tool to strategic revenue driver
Deliver successful quarterly launches of new Accessibility and agentic governance capabilities that drive adoption and revenue growth
Identify and prioritize high-value segments, ICPs, and use cases with a focus on highly regulated industries such as government, higher education to commercial verticals such as financial services, healthcare, and others to maximize pipeline and market penetration
Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing
Own expansion and upsell motions, partnering with Customer Success to move customers up the accessibility maturity curve
Increase Siteimprove’s visibility and credibility as a category leader in digital accessibility and AI-powered governance

Siteimprove

3.3 Glassdoor

At Siteimprove, we transform access to the digital world. That’s why we created Siteimprove.ai, the Agentic Content Intelligence Platform where accessibility meets performance. Our unified platform combines accessibility, analytics, AEO, SEO, and content strategy into a seamless flow, empowering your teams to create content that’s not just compliant but impactful for both humans and AI. In a world of infinite content and evolving compliance standards, we help you go beyond the basics. With AI-powered systems and actionable insights, we ensure your digital content is relevant, easy to find, and accessible to everyone. Because reaching and engaging your entire audience doesn’t just check a box – it’s transformative.

Founded in 2003

Minneapolis, Minnesota, USA

415 employees (38 in marketing)

www.siteimprove.com/about-us

63% recommend to a friend

61% CEO approval