Siteimprove | Company Profile, Culture & Jobs

Company overview

At Siteimprove, we transform access to the digital world. That’s why we created Siteimprove.ai, the Agentic Content Intelligence Platform where accessibility meets performance. Our unified platform combines accessibility, analytics, AEO, SEO, and content strategy into a seamless flow, empowering your teams to create content that’s not just compliant but impactful for both humans and AI. In a world of infinite content and evolving compliance standards, we help you go beyond the basics. With AI-powered systems and actionable insights, we ensure your digital content is relevant, easy to find, and accessible to everyone. Because reaching and engaging your entire audience doesn’t just check a box – it’s transformative.

Founded in 2003

Minneapolis, Minnesota, USA

415 employees (38 in marketing)

www.siteimprove.com/about-us

63% recommend to a friend

60% positive business outlook

People

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$55M

Last raise

Series Unknown, 6 years ago

Funding history

Jan 2020

Venture Round Siteimprove

Dec 2015

Private Equity Round Siteimprove · $55M

Audience

Monthly website visitors

178.7K

Month over month-14.6%

Quarter over quarter-9%

Top sourceDirect (53.7%)

Ad budget per month$237.7K

Average search rank40.5

Traffic source mix

Direct

53.7%

Search

37.4%

News

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • Your Wyoming Link

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • PR Newswire

Siteimprove Named a Leader in Digital Accessibility Platforms

Oct 20, 2025 • Yahoo Finance

Links

www.siteimprove.com/about-us

Crunchbase

X (Twitter)

Glassdoor

Siteimprove insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

Minneapolis, Minnesota

Employees

201-500

Flat last 12mo

Marketing team

38

9% of company

25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2022-12-26 -> 2025-12-29

Headcount (12 months)

+4.5%

Last funding round

76 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

178.7K

Month over month-14.6%

Quarter over quarter-9%

Top sourceDirect (53.7%)

Traffic source mix

Direct

53.7%

Search

37.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

22 competitor sites

Search traffic: 21.7K organic clicks / 3.4K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,272

Ad budget per month

$237.7K

Average search rank

40.5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.2 / 5

405 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+6.9%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

28.9K

12-mo growth

+13.9%

Monthly growth

+3%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

2023-07-01 -> 2026-02-01

Gartner

Shows Gartner reviews and listed products.

Main result

30 Gartner reviews

Siteimprove is a cloud-based software that helps over 7,000 companies create high-performing digital experiences. The Siteimprove platform offers tools for optimizing a website’s content quality, accessibility, analytics, SEO, and performance. The platform also offers actionable data insights and recommendations in a prioritized list to help marketing teams make the most impact. With three solution packages to choose from (Inclusivity, Content Experience, and Marketing Performance), teams can tackle each element of their marketing strategy with a holistic approach.

Listed products

1

Reviews

30

Employee range

500 - 999

Marketing team size

Shows saved marketing team size.

38

9% of the company • 25 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

14 years

Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 38.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.3 / 5

Work-life balance

3.9 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

63%

Positive business outlook

60%

Funding

Shows saved funding data.

Total funding

$55M

Last raise

Series Unknown

6 years ago

Funding details

Amount raised

$55M

Last round

Series Unknown

Last fundraise

6 years ago

News

Shows saved company news.

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • Your Wyoming Link

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • PR Newswire

Siteimprove Named a Leader in Digital Accessibility Platforms

Oct 20, 2025 • Yahoo Finance

Loading insights...

Headcount +4.5% year over year

Referral

5.7%

Social

2%

Paid referral

1%

LinkedIn followers

Follower count and growth

Total followers

28.9K

12-mo growth

+13.9%

Monthly growth

+3%

Salaries

Typical salary range

$110,800 – $138,550

/ yr

Median base

$116,000

Median total

$116,000

Median experience

6 years

Submissions

7

Help build salary transparency at Siteimprove

Share your compensation anonymously to see full data.

Contribute

Open positions8 open marketing positions

Senior Segment Field Marketing

Siteimprove

Bellevue, WA (On-site)

$100K/yr - $125K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

Senior Segment Field Marketing

Siteimprove

Minneapolis, MN (On-site)

$80K/yr - $100K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

Sr. Field Marketing Manager

Siteimprove

Minneapolis, MN (Hybrid)

$80K/yr - $100K/yrIn-houseFull-time

4 months ago

Sr. Field Marketing Manager

Siteimprove

Bellevue, WA (Hybrid)

$100K/yr - $125K/yrIn-houseFull-time

4 months ago

Community Coordinator

Siteimprove

Bellevue, WA (On-site)

$23/hr - $29/hrIn-housePart-time

4 months ago

Customer Marketing Director

Siteimprove

Minneapolis, MN (Hybrid)

$103K/yr - $128K/yrIn-houseFull-timeDirector/executive7+ years exp.

5 months ago

View all 8 jobs

Siteimprove insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

Minneapolis, Minnesota

Employees

201-500

Flat last 12mo

Marketing team

38

9% of company

25 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2022-12-26 -> 2025-12-29

Headcount (12 months)

+4.5%

Last funding round

76 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

178.7K

Month over month-14.6%

Quarter over quarter-9%

Top sourceDirect (53.7%)

Traffic source mix

Direct

53.7%

Search

37.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

22 competitor sites

Search traffic: 21.7K organic clicks / 3.4K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,272

Ad budget per month

$237.7K

Average search rank

40.5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.2 / 5

405 reviews saved

Reviews month over month

—

Reviews quarter over quarter

+6.9%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

28.9K

12-mo growth

+13.9%

Monthly growth

+3%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

2023-07-01 -> 2026-02-01

Gartner

Shows Gartner reviews and listed products.

Main result

30 Gartner reviews

Siteimprove is a cloud-based software that helps over 7,000 companies create high-performing digital experiences. The Siteimprove platform offers tools for optimizing a website’s content quality, accessibility, analytics, SEO, and performance. The platform also offers actionable data insights and recommendations in a prioritized list to help marketing teams make the most impact. With three solution packages to choose from (Inclusivity, Content Experience, and Marketing Performance), teams can tackle each element of their marketing strategy with a holistic approach.

Listed products

1

Reviews

30

Employee range

500 - 999

Marketing team size

Shows saved marketing team size.

38

9% of the company • 25 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

14 years

Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 38.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.3 / 5

Work-life balance

3.9 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

63%

Positive business outlook

60%

Funding

Shows saved funding data.

Total funding

$55M

Last raise

Series Unknown

6 years ago

Funding details

Amount raised

$55M

Last round

Series Unknown

Last fundraise

6 years ago

News

Shows saved company news.

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • Your Wyoming Link

Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in European Commission's AccessibleEU Initiative

Oct 23, 2025 • PR Newswire

Siteimprove Named a Leader in Digital Accessibility Platforms

Oct 20, 2025 • Yahoo Finance

5.7%

Social

2%

Paid referral

1%

Open jobs growth

—

Biggest role change

—

Latest open role

Instructional Designer (Contract)