Responsibilities

• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).
• Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.
• Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.
• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.
• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.
• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.
• Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals.
• Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.
• Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI.
• Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence.
• Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting.
• Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis.