Responsibilities

• Field marketing strategy: Help build OnPay’s quarterly and annual field marketing plan across conferences, trade shows, industry and vertical events, partner activations, roadshows, client and prospect experiences, and OnPay-hosted programs. Evaluate opportunities based on target audience, business priorities, expected impact, historical performance, and investment required.
• Pipeline and revenue impact: Own field marketing performance against defined business goals, including qualified lead generation, meetings, opportunities, pipeline sourced and influenced, opportunity progression, partner engagement, enrollments or revenue where applicable, and overall program ROI.
• Integrated event campaigns: Partner with Growth, Lifecycle, Sales, Partnerships, Product Marketing, and RevOps to build coordinated pre-, during-, and post-event plans across email, social, sales outreach, landing pages, appointment setting, lead capture, nurture, and follow-up.
• Event ownership: Plan and run OnPay’s live presence end to end. This includes conferences, trade shows, speaking engagements, partner events, prospect and client gatherings, field activations, regional programs, and other in-person experiences.
• Sales and Partnerships alignment: Work closely with Sales and Partnerships to identify priority audiences, prospects, partners, verticals, and meetings for each program. Ensure events support broader pipeline, relationship, and growth goals rather than operating as standalone activities.
• Measurement and optimization: Establish KPIs before major programs and maintain a consistent field marketing scorecard. Track performance across metrics such as registrations, attendance, target-audience participation, meetings generated, qualified leads, lead-to-opportunity conversion, pipeline sourced and influenced, cost per qualified outcome, follow-up completion, and ROI.
• Performance analysis: Run post-event retrospectives, identify patterns and learnings, and recommend where OnPay should increase, reduce, change, or stop investment based on results.
• Technology and automation: Use HubSpot, event technology, project management tools, data, and AI to improve audience targeting, event operations, attendee research, personalization, lead capture, reporting, and follow-up. Continuously identify opportunities to make field marketing faster, smarter, and more scalable.
• Lead management: Partner with RevOps, Sales, and Lifecycle to ensure event leads are captured accurately, segmented appropriately, routed quickly, followed up within agreed timelines, and measured through downstream funnel outcomes.
• On-site execution: Travel to events and manage live operations including booth setup, staffing, vendor coordination, speaking requirements, meeting schedules, hospitality, and attendee experience. You anticipate problems early and resolve issues before they disrupt the program.

Requirements

• 3 to 6 years of experience in field marketing, demand generation, event marketing, integrated marketing, experiential marketing, or a related role.
• Experience in B2B SaaS, fintech, payroll, HR, benefits, accounting, or small business software is strongly preferred.
• Demonstrated experience using field programs to generate measurable demand, pipeline, partner engagement, customer growth, or revenue, not simply event attendance.
• Experience defining program KPIs, analyzing performance, and using results to optimize future programs and spend.
• Experience partnering closely with Sales and/or Partnerships on audience selection, outreach, meeting generation, lead follow-up, and pipeline goals.
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
• Experience using event technology, project management platforms, and reporting tools.
• Comfort using AI and emerging technologies to improve research, targeting, personalization, content development, operational efficiency, reporting, and follow-up.
• Experience managing vendors, venues, sponsorships, budgets, travel, logistics, and multiple concurrent programs.
• Strong written and verbal communication skills, including the ability to communicate program results and recommendations to senior stakeholders.

Benefits

• Comprehensive benefits: 4 weeks PTO + paid holidays, Medical/Dental/Vision, Short- & Long-Term Disability, Life Insurance, Fertility Benefits, Parental Leave, and a 401(k) with company match.