Responsibilities

• Regional Marketing Plan aligned to sales and marketing priorities.
• Build quarterly and annual marketing plans that support pipeline, revenue, client expansion, and brand awareness goals.
• Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives.
• Serve as a trusted marketing advisor to regional sales leadership and account teams.
• Partner with sales to develop and execute account-based marketing programs for strategic target accounts.
• Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centers.
• Create personalized experiences and campaigns for named accounts and key buying groups.
• Drive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives.
• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals.
• Tailor programs and content to address the unique needs, priorities, and business challenges of target industries.

Requirements

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
• Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.
• Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology.
• Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.
• Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
• Strong project management, communication, and stakeholder management skills.
• Analytical mindset with experience measuring marketing performance and ROI.
• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.
• Ability to travel throughout the U.S. East and North America as needed.

Preferred

• You think like a business leader and act like an owner.
• You are client-obsessed and passionate about creating meaningful experiences.
• You excel at building trusted relationships with sales leaders and key stakeholders.
• You thrive in a fast-paced environment and can balance strategy with execution.
• You use data and insights to make better decisions and optimize results.
• You are energized by driving measurable business outcomes and exceeding goals.
• You are naturally curious about technology, AI, market trends, and client challenges.

Benefits

• Access ongoing career development and growth opportunities.
• Enjoy the flexibility of a remote work environment with competitive compensation and benefits.