Senior Field Marketing Manager

Responsibilities

• ABM Campaign Strategy & Execution
• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).
• Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.
• Industry & ICP Vertical Programs
• Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.
• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.
• Commercial Pipeline Programs
• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.
• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.
• Regional Field Events & Programs

Requirements

• 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.
• Proven hands-on ABM execution experience, you have built and run 1:Few and 1:Many programs, not just theorized about them.
• Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect your campaigns to revenue outcomes.
• Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment.
• Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce.
• Experience with an intent data or ABM platform (6sense, Demandbase, or Revic).
• Excellent project and program management skills, you run multiple campaigns simultaneously without dropping details.
• Analytical and data-fluent, you build your own reports, interpret attribution data, and present pipeline performance with confidence.
• Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.
• Experience managing project timelines and reporting on performance.

Benefits

• Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
• Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
• Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.