Field Marketing Manager, North America - Nationals and Distributors

Responsibilities

• Own the development, execution, and optimization of annual and quarterly marketing plans for assigned National Accounts and Distributors across North America. Work closely with them to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.
• Refine WatchGuard messaging and content for unique partner, distributor and end user audiences.
• Plan and enable onsite events for Sales teams and travel to execute onsite for key events.
• Manage operational and financial processes related to: presenting and promoting WatchGuard solutions on digital marketplaces; special incentive and rebate programs; management of contra-revenue and MDF.
• Manage the involvement of National and Distribution accounts in WatchGuard-led events in North America
• Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness.
• Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.
• Ensure partner activities meet funding requirements, brand standards, and business objectives.
• Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 5+ years of experience in field marketing, channel marketing, partner marketing, preferably within technology, cybersecurity, IT, or SaaS. Experience planning & executing regional marketing events onsite.
• Understanding of the channel ecosystem (particularly MSPs, DMRs, Distributors) is highly preferred.
• Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
• Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
• Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
• Working knowledge of CRM, marketing automation, and analytics platforms; experience with Salesforce, Marketo, and ABX tools is preferred.
• Excellent written, verbal, presentation, and relationship-management skills.
• Analytical and results-oriented, with the ability to translate performance data into clear recommendations.
• Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment.

Preferred

• Understanding of the channel ecosystem (particularly MSPs, DMRs, Distributors) is highly preferred.