Field Marketing Manager- Central Atlantic

Responsibilities

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc…).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.

Requirements

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment. Ability to leverage and/or engage others to accomplish projects.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Multitasks, prioritizes and meets deadlines in timely manner.
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
• Additionally, the successful candidate will exhibit: Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.
• Ability to travel up to 75%.

Preferred

• 3+ years of marketing or EP clinical support experience.
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
• MBA a plus.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.