Senior Lead Field Marketing Manager

Responsibilities

• Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes.
• Lead targeted Account-Based Marketing (ABM) strategies and programs for priority accounts, leveraging data-driven insights to increase engagement and opportunity progression.
• Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences that strengthen relationships and support business growth.
• Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities.
• Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact.
• Provide strategic insights and recommendations to sales leadership by leveraging market intelligence, account data, and performance analytics to improve account penetration and growth.
• Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through, delivering executive-level reporting and recommendations.
• Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation, to maximize business impact and operational efficiency.

Requirements

• Bachelor's degree or equivalent experience.
• 8+ years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or related disciplines.
• Proven success partnering with enterprise sales organizations to drive pipeline creation, pipeline acceleration, pipeline growth, and revenue outcomes.
• Experience developing and executing ABM strategies and account engagement programs.
• Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives.
• Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple levels of the organization.
• Strong analytical skills with experience measuring marketing effectiveness, campaign performance, pipeline contribution, pipeline acceleration, and ROI.
• Experience managing significant marketing budgets and multiple vendor relationships.
• Excellent communication and presentation skills with the ability to engage front-line sellers, sales leadership, and executive audiences.
• Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo (or similar technologies).

Preferred

• MBA or advanced degree preferred.
• Experience with account intent platforms, ABM technologies, and data-driven targeting strategies.
• Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions.
• Experience leading executive engagement programs and strategic customer experiences.
• Experience leveraging AI-powered marketing, sales, and productivity platforms to improve campaign effectiveness, account engagement, operational efficiency, and business outcomes.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.