Sr. Partner Marketing Manager, AI , NAMER Partner Marketing

Responsibilities

• Develop and execute North America joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
• Define Industry marketing plans together with AI partners joint positioning that differentiates the partner's offering on AWS for priority industries.
• Design, launch, and optimize multi-channel industry tailored campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
• Own Marketing Development Fund (MDF) planning and execution for your partner portfolio in close partnership with Global AI & SUP Partner Marketing team.
• Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics through "precision programs"
• Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
• Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
• Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness in North America
• Collaborate with global partner marketing teams to scale worldwide programs into local / North America execution while maintaining message consistency.
• Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off, and parental leave.