Sr Marketing Manager, Patient Education

Responsibilities

• Use consumer and referring physician marketing experience and industry/technical knowledge to provide consultative support to customer marketing and physician outreach teams.
• Build & execute comprehensive marketing plans and corresponding tactical plans / programs to enable patient and referring physician education.
• Synthesize VOC to understand challenges/barriers and opportunities to customers’ educating patients & referring physicians on the value of their da Vinci programs.
• Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
• Develop & build KOLs by market segment with the goal of making Intuitive the preferred industry partner.

Requirements

• 10+ years of marketing and/or sales experience in healthcare and/or a therapeutic medical device company preferred.
• Bachelor’s degree or equivalent required; MBA preferred.
• Minimum 2-year commitment to the role is required
• Ability to work effectively with Marketing and Sales leadership at the Director, VP-level, and Senior Executive leadership levels
• Cross-functional leadership skills are required
• Highly collaborative, thrives in a One Team Culture
• Results-driven attitude & a resolve to win; self-directed
• Excellent executive-level presentation skills
• Demonstrated track record of KOL development
• Creative problem-solving and an ability to effectively communicate actionable direction and information across varying organizational levels

Preferred

• MBA preferred