Vice President of Content Marketing – Agency Growth & Strategy

Responsibilities

• Aggressively pursue opportunities to increase revenue from existing content marketing clients.
• Identify opportunities for expanded retainers, additional services, and new strategic initiatives.
• Establish ambitious account growth targets and take personal accountability for achieving them.
• Build relationships with senior-level client stakeholders, including CMOs, marketing directors, and business owners.
• Lead strategic account reviews to demonstrate results, uncover opportunities, and reinforce Bop Design's value.
• Confidently present recommendations for expanded marketing investments.
• Maximize client retention, satisfaction, and lifetime value.
• Identify, develop, and launch innovative content marketing services that generate recurring revenue.
• Expand Bop Design's offerings in SEO, GEO, AI search visibility, thought leadership, and emerging B2B marketing disciplines.
• Develop compelling service packages, pricing models, and retainer structures.

Requirements

• 10+ years of experience in content marketing, SEO, or digital marketing, including substantial leadership experience.
• Previous experience as a VP, Head of Content Marketing, Managing Director, or senior agency executive. Must have agency experience, not client-side experience.
• 5+ years of experience at a B2B marketing or digital marketing agency.
• 4-year college degree.
• Proven track record of aggressively growing existing client accounts and recurring marketing retainers.
• Demonstrated success developing, launching, and monetizing new marketing services.
• Strong understanding of B2B content marketing, SEO, GEO, AI-driven search, and lead generation.
• Experience managing departmental budgets, profitability, staffing, and operations.
• Exceptional executive-level client relationship management, communication, negotiation, and presentation skills.
• Assertive, persuasive, and commercially driven leadership style with a strong sense of urgency.

Preferred

• Experience building or scaling a profitable agency department.
• Experience overseeing a portfolio of recurring-revenue B2B marketing clients.
• Demonstrated success increasing account value through strategic upselling and cross-selling.
• Experience building or scaling a profitable agency department.
• Familiarity with HubSpot, GA4, Google Search Console, Semrush, and other marketing platforms.
• Experience implementing AI-driven marketing workflows and GEO strategies.
• Experience with B2B clients in manufacturing, technology, SaaS, professional services, or industrial markets.