Content Specialist

Responsibilities

• Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
• Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention.
• Content publishing: Support our web manager with content publishing in WordPress.
• Content optimization: Stay up-to-date and apply SEO/AEO strategies to update existing content and maximize reach and discoverability.
• Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
• Cross-collaboration: Support the product marketing team with drafting and copy editing content specific to SpyCloud solutions areas and customer industry verticals.
• Content library management: Co-manage content library via third-party tool.
• SME engagement: Build relationships with SpyCloud experts to enhance and align content to various audiences, industries, and focus areas appropriately.
• Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.

Requirements

• 5+ years of content/communications experience marketing technology solutions to large enterprises.
• Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
• Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
• Working familiarity with Google Suite, CMS platforms (WordPress), project management tools (Asana), SEO/AEO best practices and tools (example: AirOps).
• Power user of AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
• High degree of responsibility and follow-through.
• Able to prioritize and juggle multiple projects while clearly communicating and coordinating with stakeholders.

Benefits

• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance
• Health Savings Account (HSA) available with Employer Contribution
• Employer Paid Life, Short-term, and Long-term Disability Insurance
• Generous PTO Plan and 16 paid holidays per year
• Retirement Savings Plan with Employer Contribution
• Employer Provided Private Health Insurance and Healthcare Cashplan
• Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection
• Employee Assistance Program
• 25 days annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays