Digital Content Producer (Remote)

Responsibilities

• Develop, write, edit and optimize compelling, audience-focused content for the university website, academic programs, institutional news, digital campaigns, landing pages and other communications channels.
• Translate complex academic programs, research, institutional initiatives and university priorities into clear, engaging and accessible content for diverse audiences.
• Collaborate with Communications team members to identify, develop and produce stories that advance the university's brand, institutional priorities, enrollment and engagement goals.
• Work with faculty, staff, students and other subject-matter experts to gather information, conduct interviews and develop accurate, compelling content.
• Apply user experience (UX) writing principles to improve website content, navigation, calls to action and other digital experiences.
• Adapt and repurpose content for multiple communications channels, audiences and formats.
• Ensure content aligns with the university's brand identity, editorial standards, and established voice and tone, including AP style and university editorial guidelines.
• Develop and maintain accurate, accessible and user-centered content across the university's digital platforms.
• Apply established content governance standards, editorial workflows and quality assurance practices to ensure consistency, accuracy and usability.
• Conduct content audits, inventories and reviews to identify outdated, redundant, inconsistent or ineffective content and recommend improvements.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Three to five years of progressively responsible professional experience in digital content strategy, web content development, copy editing, UX writing, or a related area.
• Demonstrated experience developing clear, concise, user-centered content for websites and other digital channels.
• Demonstrated ability to translate complex information into accessible and engaging content for diverse audiences.
• Working knowledge of digital accessibility principles and applicable standards, including Section 508 and WCAG 2.1 AA, as they relate to web content, headings, links, navigation, forms, and multimedia.
• Demonstrated ability to work collaboratively with diverse stakeholders and manage multiple projects, priorities, and deadlines in a complex organization.
• Strong writing, editing, proofreading, communication, and interpersonal skills.
• Expertise in digital content development, web writing, UX writing and digital storytelling.
• Expertise in user-centered digital experiences, information architecture and principles of web usability.
• Knowledge of search engine optimization (SEO), answer engine optimization (AEO), content performance measurement and digital analytics.

Preferred

• Preferred Qualifications: Experience working in higher education, nonprofit, government, or another complex, decentralized organization.
• Experience working with an enterprise-level content management system such as Drupal, WordPress, or Adobe Experience Manager.
• Experience using Google Analytics 4 and other digital analytics platforms to evaluate content and user behavior.
• Experience with SEO and related tools such as SEMrush, Moz, or Siteimprove.
• Experience conducting website content audits, inventories, migrations, or large-scale redesign initiatives.
• Experience developing content governance frameworks, editorial standards, workflows, or training programs.
• Experience working with cross-functional teams involving marketing and communications, IT, web development, academic units, and administrative departments.

Benefits

• Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short term and long-term disability plans; life insurance; flexible spending accounts; and a 403(b)-retirement plan which includes a 8% employer contribution after 2 years of service.