Marketing Strategist Contractor - Remote

Responsibilities

• Develop positioning, value propositions, audience segments, messaging architecture, channel plans, campaign objectives, and success measures.
• Translate technical and program information into messages, narrative decks, thought leadership, case studies, web content, and executive talking points.
• Prepare audience-specific engagement approaches, calls to action, and communications sequencing across internal and external channels.
• Coordinate with brand, communications, business and industry marketing, client marketing, digital contacts, agencies, and content-production vendors to align campaign materials with Deloitte standards.
• Prepare campaign roadmaps, content requirements, event materials, feedback summaries, and performance reports for briefings, town halls, client events, conferences, and industry panels.

Requirements

• 5+ years of experience in marketing, communications, or brand strategy.
• Experience developing positioning, messaging architecture, and marketing campaigns.
• Experience translating technical or program information into audience-specific marketing messages.
• Experience creating marketing content and executive presentation materials.
• Experience working across marketing, communications, and digital functions in a matrix organization.
• Experience with campaign planning, performance measurement, and reporting.
• Experience coordinating 2+ concurrent marketing workstreams.

Preferred

• Experience in professional services, technology, or innovation marketing.
• Experience developing internal communications and external go-to-market materials.
• Experience with account-based marketing, thought leadership content, or integrated campaigns.
• Experience planning events, conferences, or executive forums.
• Experience working with marketing agencies and creative-production vendors.