Senior Strategic Account Marketing Lead

Responsibilities

• Become a trusted, proactive marketing partner to the Account Executives and sales leaders for a named portfolio of Strategic and Key Accounts. Maintain a regular operating cadence with each seller to understand account priorities, opportunities, whitespace, risks, and next steps.
• Translate account plans, account research, buyer and buying-group insights, intent signals, opportunity data, and customer engagement into focused account-growth strategies and quarterly activation plans.
• Own the end-to-end planning, orchestration, and execution of 1:1, 1:few, and 1:many account marketing programs. Select the right mix of high-touch and scalable tactics based on the account objective, buying stage, audience, and expected impact.
• Develop creative, practical account plays that help Sales earn attention and create momentum. Examples include customer-office visits, lunch-and-learns, executive meetings, local customer experiences, direct mail and swag, targeted events, customer workshops, outbound support, account-specific content, and digital nurture programs.
• Partner with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and external vendors to activate cohesive campaigns. Write clear briefs, establish ownership and timelines, resolve blockers, and ensure every program is delivered to a high bar.
• Work with Web, Lifecycle and Performance Marketing to create and optimize targeted email, nurture, retargeting, paid media, landing-page, and audience programs for assigned accounts when those tactics will advance the account objective.
• Drive customers and prospects to MISUMI Americas events and create thoughtful pre-event, onsite, and post-event account plans that convert event participation into meaningful sales follow-up and pipeline progress.
• Work with Content and PMMs to build the sales enablement required for each activation, including messaging, outreach guidance, follow-up plans, templates, snippets, talking points, and clear seller actions. Ensure Sales understands the plan and follows through.
• Manage assigned program budgets and vendors with an ROI mindset. Test, learn, reallocate investment, and know when to stop, revise, or scale an account play.
• Use Salesforce, Marketo, Reachdesk, Sigma, intent data, account engagement data, and other available signals to identify opportunity, prioritize investment, and measure impact. Maintain a clear view of account engagement, buying-group reach, opportunity creation and progression, pipeline, conversion, velocity, win rate, and revenue influence.

Requirements

• 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
• Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to build and execute account plans that contributed to pipeline, opportunity progression, and revenue.
• Proven ability to develop and execute integrated campaigns across both high-touch and digital channels, including customer events or experiences, direct mail or gifting, sales outreach support, email or nurture, paid or performance programs, and content.
• Track record of taking programs from insight and strategy through detailed execution, optimization, and performance reporting.
• Strong commercial judgment and comfort prioritizing a portfolio of accounts against revenue opportunity, sales priorities, and expected return on investment.
• Customer-facing confidence and experience representing Marketing in seller and customer conversations, including onsite engagements when appropriate.
• Excellent cross-functional project leadership. Able to write clear briefs, align stakeholders, build realistic workback plans, resolve ambiguity, and keep multiple time-sensitive programs moving.
• Analytical fluency and experience using CRM, marketing automation, account engagement, and intent data to make decisions and measure results. Salesforce and Marketo experience strongly preferred.
• Strong written, verbal, and presentation communication skills.
• Comfort in a fast-moving environment where the right play is not always obvious and initiative matters.

Preferred

• Experience marketing to complex B2B buying groups in a technical, industrial, manufacturing, or supply-chain environment.
• Experience with ABM platforms, intent-data tools, audience development, and account-level reporting.
• Experience producing or supporting executive programs, customer workshops, lunch-and-learns, field events, and direct-mail or gifting programs.

Benefits

• - Competitive medical, dental, and vision insurance
• - 401K plan
• - Parental leave programs
• - Paid volunteer days
• - And much, much more!