Senior Digital Strategist

Responsibilities

• Lead insight-led strategies that define how the brand shows up across search, social, content, influencer, digital PR and AI platforms.
• Act as senior strategic lead on the account, leading client meetings and presentations up to C-suite level and owning strategic workstreams end to end.
• Use tools such as Profound and YouScan, alongside desk research, to understand how the brand appears in AI search and social conversation, and turn this into strategic recommendations.
• Scan for trends across digital, culture, media and the jewellery and luxury category, with a particular eye on US upper Gen Z and lower Millennial audiences.
• Grow the account by identifying new opportunities and shaping sharp, well-evidenced proposals that extend our work.
• Develop strategy on sensitive brand topics, using topic-led planning to shift sentiment and build trust over time.
• Lead GEO and AI visibility strategy, improving how the brand is surfaced and cited in AI/LLM responses and directing our AI search team.
• Set KPIs and stretch targets linked to brand metrics, and lead the performance story in QBRs.
• Shape a proactive community management strategy that anticipates conversation rather than reacting to it.
• Navigate a multi-agency setup, aligning partner agencies and client teams behind one strategy.

Requirements

• 6–8+ years' experience in a strategy or planning role, ideally agency side, with experience in jewellery or luxury.
• Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or the ability to get up to speed fast.
• A strong understanding of the AI search landscape, including GEO and how LLMs source and cite content.
• A deep understanding of the full digital landscape – search, social, content, influencer, digital PR and AI/LLMs – and how these channels work together to build brands.
• Excellent storytelling skills, building compelling narratives in PowerPoint and presenting them confidently to C-suite clients.
• Experience leading strategy on sensitive or reputationally complex topics, with sensitivity to the communities and countries at the heart of the category.
• Experience running expert and creator programmes, with a working knowledge of FTC disclosure requirements.
• Experience setting KPIs that link channel performance to brand metrics, and confidence using data to build and challenge recommendations.
• Experience working in multi-agency setups and across multiple client stakeholders.
• A strong understanding of US upper Gen Z and lower Millennial audiences, and a genuine interest in brands, culture and audience behaviour.

Benefits

• 25 days of holidays + US bank holidays and your birthday off.
• Christmas Closure (extra days on top of your holiday allowance).
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify).
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – access to a wide range of business, creative and technical courses.
• Referral Bonus Scheme.
• Social Events – Spring, Summer, Halloween and Christmas parties, plus many ad-hoc events.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.