Manager, Consumer Marketing Strategy

Responsibilities

• Manage the establishment and evolution of annual cross SBU marketing plan to deliver brand and business objectives across marketing sales and service initiatives to serve customer needs.
• Lead development of Marketing Special Attention Reviews that diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations to improve outcomes
• Develop compelling, insight-led narratives and recommendations that inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment
• Coordinate relationship with agency strategy leads
• Consult on all major communications briefs to ensure all initiatives have a business-driven purpose and clear, measurable objective
• Act as a brand steward to ensure consistent and cohesive application of strategy (cascade the strategy and act as an ongoing resource throughout development)
• Work with APP&R and GDIA to set reporting plan and review reports prior distribution to ensure valuable and actual insights; work closely with GCI on consumer and communications research

Requirements

• Bachelor's Degree
• Strong Business & Marketing acumen
• 5+ years of marketing experience including omni-channel media and creative strategy
• Analytical curiosity
• Problem structuring
• An understanding of consumer empathy processes
• A proven track record for coordinating and project leading brand & marketing strategy

Preferred

• MBA
• Strategy Consulting Experience
• Automotive industry experience
• Deep facility with the Microsoft suite
• Experience collaborating with advertising, media & PR agencies

Benefits

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day