Marketing Manager , AI-First (Remote)

Responsibilities

• Primary: Turn research into relevant campaigns: Identify what matters to online shoppers and translate those insights into clear messaging and creative ideas. Develop briefs and scripts that connect customer needs with product benefits and help teams produce effective assets. Bring feedback from paid channels into the next round of concepts and improvements.
• Secondary: Manage selected exclusive strategic affiliate partnerships for high-impact projects , including coordinating partner activities and reviewing performance with marketing leadership.

Requirements

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands. Experience limited to offline businesses or retail-store marketing does not meet this requirement.
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• Understanding of how digital advertising platforms, including Meta, Google Search, and Demand Gen, work.
• Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
• Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
• Practical ability to use AI tools for research, ideation, creative briefs, and script development.
• Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.

Preferred

• Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered.
• Experience supporting strategic growth partnerships, including affiliate or publisher relationships. Specialist affiliate expertise is not required.

Benefits

• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + US public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Up to $5,000 annual learning budget for courses and certifications
• International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
• 401(k) with Company Match
• Free Puffy mattress